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AgileCamp Silicon Valley
October 28th, 2016
Santa Clara Convention Center
5001 Great America Pkwy, Santa Clara, CA 95054 
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Friday, October 28 • 9:50am - 10:50am
The Product Imperative: Building the RIGHT Thing

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What do markets and customers really need? Most agile discussions focus on building things right; we'll focus on validation and avoiding 100% waste.

Presentation with lots of audience participation:
- process improvement versus market success
- urgency of customer/end user validation (early and often)
- real cost of development
- tools for reaching your real end users and buyers

Speakers
avatar for Rich Mironov

Rich Mironov

CEO, Mironov Consulting
Rich Mironov coaches product executives, product management teams and agile development organizations.  Rich has been the “product guy” at six start-ups and is a relentless blogger/speaker/teacher/mentor on software product strategy.



Friday October 28, 2016 9:50am - 10:50am
Room 207